We maintain close contact with the various media that cover business news in order to convey information related to our clients’ financial results, major investments and significant transactions.

For example, in the case of Pepsi-Cola Canada, we handled numerous requests for interviews from the business media with respect to various aspects of the company, and coordinated media relations in connection with a number of crises.

We lined up media coverage for several summer conferences for the International Council of Shopping Centers (ICSC) in Quebec. We oversaw the public relations aspect of many projects for the Montreal Eaton Centre, focusing on its ecological actions and its involvement with up-and-coming visual artists in an effort to reach its target public of young consumers.

We arranged the introduction of a variety of new insurance and mortgage products for ManuLife Financial, and handled the launch of a new Equifax service that gives consumers online access to their credit rating.

Our knowledge of the law gives us a clear understanding of the many legal implications of business deals, and ensures that all pertinent communications are handled in an extremely effective and rigorous manner. We organized the launch of the first International Conference on Privacy, which was held in Montreal.